Using Networking as a Powerful Business Tool

Networking graphic Anyone in business has heard it a thousand times, “it’s not what you know, it’s who you know,” and the fact of the matter is that it’s true. No matter how experienced and educated you are, you are more likely to have success in business when you are in situations where you have a foot in the door. Companies more than average tend to do business with people they know, like and trust. One of the most effective ways to position your business for success, create contacts and expand your set of connections is to network. In order to understand the importance of networking, one needs to understand their goals and objectives and create tactics to accomplish them. Below are five tips to help you better network

1.) Build Relationships. No matter what type of business you have, you will always have competitors. With the global economy, you aren’t simply competing with businesses in your area, but all over the world. Building relationships create business. When a consumer is making the decision of whom to do business with, they will feel more comfortable doing business with someone they trust, and therefore relationships do matter.

2.) Stand out. When you’re networking, it allows you to stand out. Potential clients can
begin to put a name with a face. A successful networker will always be in front of their
competition because they have made an impact; networking provides an opportunity for
the impact.

3.) Attract and retain customers. Networking is a means for a business to tell their story. If
you are not telling your story and explaining what you do, your business could remain
stagnant. Networking provides a forum for introducing new services and products, which
in turn captures new customers and, thus, can increase your bottomline.

4.) Be prepared. Networking is similar to making a first impression. Create a succinct,
relevant message that is impactful. It’s your time to shine; therefore, make it count.

5.) Be unique. Study up on companies you want to work with and tailor messages that may
be of interest to them. Do your homework and know your audience. Find creative and
unique ways to get your message across in a way that can be impactful. Networking is
about creating relationships and for those who do it well, they generally experience
growth and sustainability with their business.
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