How Marketing Adds Value to Your Company

Marketing image Many companies view marketing as an expense. The truth is when a business understands the importance and the role it plays in growing a business it’s clear on why it should be considered an investment and certainly worth the expense. Marketing is crucial when it comes to gaining the attention of prospective consumers and clients,

Why Diversity Is Good For Business

Blog Post graphic for Why Diversit.... With an ever-changing global economy, diversity and inclusion programs are opportunities for companies to enter new markets, improve their products and services, and maintain brand reputation. Diversity and inclusion is not a one-size-fits all program; therefore, companies must understand what diversity means to their employees, customers, shareholders, and stakeholders in order to make sure their

Using Networking as a Powerful Business Tool

Networking graphic Anyone in business has heard it a thousand times, “it’s not what you know, it’s who you know,” and the fact of the matter is that it’s true. No matter how experienced and educated you are, you are more likely to have success in business when you are in situations where you have a foot

Are Brand Websites Still Relevant?

image_for_Blog_Post_1 With the new age of social media and mobile apps, it now leads business owners to rethink whether or not websites are still relevant to their client/customer base. We are constantly surrounded by a myriad of social sites all clamoring for attention, so it is logical to think it’s that the practice of developing and

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